Workshop Rationale:

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As per Internet World Stats report…
There were 360 million Internet users in the world in 2000 and today there are 1,700 million users.

Morgan Stanley November 2008 report ranks Pakistan amongst Top 5 countries in the world for Internet usage Y/Y growth and in Top 3 for mobile usage growth

This talk will help Pakistani companies (especially software & technology) to harness the power of Internet for promotion of their products and services to prospect local & global customers most economically. This course would explore various tools and applications for marketers available online, especially offered by Google.

Workshop Outline:
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+ Importance of internet marketing (especially in Pakistan)
+ Importance of ‘Search’ in internet & Google ranking
+ What is being searched related to your product, from where & how
many times?
+ How to make your online presence effective?
+ How to increase traffic to your website (paid & organic)?
+ How to track your success online?
+ Bonus: How to improve your company’s communication & collaboration
with Google Apps?

Date, Time, Venue & Fee:
====================
Date: Friday, Mar 12, 2010
Time: 3pm ~ 6pm
Venue: Bahria University, Islamabad
Registration Fee: Rs. 300 / participant (payable in cash at the event)

Workshop Facilitator:
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Badar Khushnood [ http://bit.ly/badar ]

Workshop Related Enquiries:
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T: 021-35418121

Google Pakistan & P@SHA Contacts:
============================
P@SHA Email: secretariat@pasha.org.pk
P@SHA Twitter: http://twitter.com/jehan_ara
Google Pakistan Email: badar@google.com
Google Pakistan Facebook Fan Page: http://facebook.com/GooglePakistan
Google Pakistan Twitter: http://twitter.com/GooglePakistan &
http://twitter.com/badar76

Supporting Bodies:
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– CIO Pakistan [ www.ciopakistan.com ]
– BrightSpyre [ www.brightspyre.com ]

Organized by

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P@SHA [ http://www.pasha.org.pk/ ]